Broadbill Custom Lures

Discover why anglers around the globe trust Broadbill Custom Lures for their fishing adventures. Our journey began with engineer Fred Bailey, who crafted the first tournament-winning lure at the request of renowned fisherman Bill Hall. The success of the "Bill Hall Old Blue" launched us into the spotlight. With the addition of our Translucent Squid and Spotted Amber Squid lures, our reputation soared as the "lures that catch fish." Each lure is meticulously handmade, ensuring consistent quality and performance. Anglers continue to reel in impressive catches, making Broadbill a name synonymous with fishing success. Elevate your fishing game with our proven designs and experience the thrill of the catch!